The Business of New Media

Advertisers, media and technology companies are mindful that consumers have migrated away from the traditional carriers of their messages and have begun to find new ways to reach them: podcasting, blogging, media content delivery, social networking, wikis, mobile marketing, video games and more.


SDForum’s first Business of New Media conference explored the new age of participation and the technologies and strategies behind these new tools.

Opening Keynote - Larry Sanger, Founder of The Citizendium Project, Co-founder of Wikipedia

Investor Panel, Moderator: Michael Copeland, Senior Writer, BUSINESS 2.0
Panelists
Jeff Clavier, Founder & Managing Partner, SoftTech VC
Jim Lussier, General Partner, Norwest Venture Partners
Srivats Sampath, president and CEO, Mercora, Inc.
Keith Teare, Founder and Ceo , Edgeio

Partnership Panel, Moderator: Chris Shipley, Co-founder, Guidewire Group
Panelists
Michael Adelberg, Strategic Partner Development Manager, Google
Dan Connors, CEO, TellTale Games
Brad Vettese, VP of Business Development, Limbo 41414
Anne-Marie Roussel, Director Strategic & Emerging Business Group, Microsoft

Wave of the Future, Moderator: Steve Bengston, Managing Director of ECS at PricewaterhouseCoopers LLC
Panelists
Ramneek Bhasin, CEO, Mobio Networks
Theresa Carey, Contributing Editor, Barron's, "The Electronic Investor"
Anil Dash, Vice President of Professional Products, Six Apart, Ltd.
Dylan Tweney, PC Magazine

Advertising and IP: Where’s the Business in the Model?, Moderator: Allison Tilley, Pillsbury Winthrop
Panelists
Konrad Feldman, CEO, Quantcast
Mitchell Linden, VP of Business Development, Reality Digital
James Ryan, CEO, Mobileplay, Inc.
Dr. Ramesh Sarukkai, Group Manager, Yahoo! Video Search & Publishing

Citizen Journalism: The future of media?, Moderator: Gary Byrd, Principal and Co-founder, FortyThree
Panelists
Len Brody, NowPublic
Eric Case, Blogger, Google
Dan Gillmor, Director, Center for Citizen Media
JD Lasica, Co-founder, Ourmedia
Mark Pincus, Co-founder, Tribe